Over the years Tincknell & Tincknell have helped hundreds of clients wrestle with product pricing. Surprisingly, most domestic wineries do not know how pricing works in the three-tier sales channel, much less foreign wineries. It is not a simple or linear equation.
A reoccurring question this Clarkesian year of 2001 asked by clients and wine industry acquaintances alike has been: “Is ecommerce dead?” The cratering of Wine.com and WineShopper.com, the relatively modest performance of other wine dot-coms to-date, and the collapse of the NASDAQ and business-to-consumer ecommerce ventures throughout 2000 and 2001 certainly give warrant to such a question. However, Tincknell & Tincknell’s answer has staunchly been and is: “NO!”
