Here at Tincknell & Tincknell we watch – and adopt – new tech, often early, especially that tech with potential marketing purposes. So we’ve been watching and participating in social web marketing, both on our own behalf as well as on behalf of some of our clients for quite awhile now. Certainly social media has a place in a business’ marketing strategy. What alarms us is that many, many pundits and consultants in the wine industry are peddling it as the form of marketing, and possibly the only form of online marketing a business needs.