Silicon Valley Bank’s 2024 Direct-to-Consumer Report presentation tried to gild bad news in silver linings. Wine isn’t doomed, but is facing big challenges.
Over the years Tincknell & Tincknell have helped hundreds of clients wrestle with product pricing. Surprisingly, most domestic wineries do not know how pricing works in the three-tier sales channel, much less foreign wineries. It is not a simple or linear equation.