When the going gets tough the industry circles the wagons and shoots inward Anyone in the wine industry knows that…
There is a lot of focus and even some concern that the wine industry isn’t reaching younger drinkers. What can the industry do to appeal to younger audiences? Are younger generations preferring beer, hard seltzers, mixed cocktails, and RTDs more than wine? Bringing them back entails both dumbing down wine messaging, and being more intelligent in what your saying.
A Revolution is Needed to Bring More People to Wine – The wine industry is in the midst of good times. Due to the good times the wine industry has again begun to ask a very important question: “How can we get more people to drink wine?” Answer: alternative and innovative wine packaging.