Over the years Tincknell & Tincknell have helped hundreds of clients wrestle with product pricing. Surprisingly, most domestic wineries do not know how pricing works in the three-tier sales channel, much less foreign wineries. It is not a simple or linear equation.
The times they are a-changing. Back in the late 90’s we wrote a few op-eds about how for wine to reach more customers it had to break out of the glass bottle closed with a cork or stopper. Since then Tincknell & Tincknell has been working with companies to bring wine forth in all sorts of new, alternative, innovative, creative packaging. As noted before here, we helped Black Box – the first fine wine 3-L boxed wine in the U.S.
Here at Tincknell & Tincknell we watch – and adopt – new tech, often early, especially that tech with potential marketing purposes. So we’ve been watching and participating in social web marketing, both on our own behalf as well as on behalf of some of our clients for quite awhile now. Certainly social media has a place in a business’ marketing strategy. What alarms us is that many, many pundits and consultants in the wine industry are peddling it as the form of marketing, and possibly the only form of online marketing a business needs.
