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Month: June 2024

It’s Worse Than They Said: SVB 2024 DTC Report

June 25, 2024 Paul Tincknell

Silicon Valley Bank’s 2024 Direct-to-Consumer Report presentation tried to gild bad news in silver linings. Wine isn’t doomed, but is facing big challenges.

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Posted in: Ferment Filed under: marketing, pricing, social media, wine business, wine distribution, wine industry

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Recent

  • The Wine Industry is Often Its Own Worst Enemy
  • Realistic and Balanced Dietary Guidelines Regarding Alcohol are Needed
  • It’s Worse Than They Said: SVB 2024 DTC Report
  • Let’s Face It: Glass is Terrible for the Environment
  • Marketing Wine: the Next Generation

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